Shopware Community Day 2026

Sebastian Hamann has played a key role in shaping the evolution of ecommerce through his visionary mindset and entrepreneurial drive. Co-founding Shopware at just 15 years old with his brother Stefan, he has been instrumental in developing an impactful ecommerce platform for both B2B and B2C markets. Under his creative leadership, Shopware has set new industry standards, delivering scalable solutions that emphasize customer-centricity, operational efficiency, and technological innovation. Sebastian's strategic vision continues to influence the future of commerce, driving progress and inspiring excellence across the industry.

Since co-founding Shopware with his brother Sebastian at the age of 16, Stefan Hamann has been the visionary architect driving the platform's strategic growth. With his deep passion for technology and exceptional expertise, he leads the design of cutting-edge ecommerce solutions that convert complex business needs into competitive advantages. Stefan's technical mastery, boundless curiosity, and forward-thinking leadership have been central to positioning Shopware as a globally renowned open-source platform, celebrated for its innovation and transformative impact on the industry.

Laura Kremer is shaping the future of e-commerce by building effective brand communities. As Community Lead of eCom Unity, she is responsible for Europe's largest network of over 1,500 D2C e-commerce decision-makers and creates platforms and exclusive events that promote knowledge sharing and strategic partnerships between brands. As a LinkedIn Top Voice with one of the strongest networks in the industry, Laura is committed to bringing more women onto the stage and making their expertise visible.

Efe von Thenen is an entrepreneur, strategic advisor, keynote speaker, and moderator with 17+ years of experience in digital business and international organisations. He advises industry players like ECDB, one of the most comprehensive e-commerce data insight platforms worldwide, and works closely with leaders in e-commerce, SaaS, and digital transformation. Among others, Efe is well-known in the industry for his former role as CMO of ePages and as Chairman of the Advisory Board at the E-Commerce Berlin Expo. As a podcast host and community leader, he takes the pulse of the industry not only through the data insights, but also through honest conversations with the leading minds shaping it. As founder of Besser werden, Efe leads an exclusive community of industry pioneers that redefines success by connecting innovative business with purpose and balance.