One quadrant. One Visionary. Shopware.
Shopware is the only vendor placed as a Visionary in the 2026 Gartner® Magic Quadrant™ for Digital Commerce Platforms.
7th consecutive year in the Gartner® Magic Quadrant™
3rd time named a Visionary
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Markets move. We move first.
How Gartner describes Visionaries
Visionaries demonstrate the ability to disrupt established commerce markets through innovation. They may incorporate new technologies or architectural approaches into their platforms, use creative pricing strategies or focus on a narrow market segment. Conversely, they may also focus on breadth of scope over depth and differentiate in that way.
They often win new customers quickly because they have identified an underserved niche in the market. Visionaries often have modern offerings that have yet to win large numbers of customers and often lack resources compared with larger companies.
They also often have smaller partner networks and act as fast movers. Visionaries are often funded by venture capital or private equity companies, which provide the capital that enables them to invest in technology, sales and marketing resources for continued progress.
There is one vendor in the Visionaries quadrant this year. We read that as the market arriving where we've been building for years, and as a reminder that the execution side of that vision is now ours to prove.
Your next buyer might not be a person on your storefront.
We started building for AI agents early, so your platform is ready when they arrive.
Here's why we believe betting on vision pays off.
A choice that ages well
We build for where the market is going, so you don't have to replatform every time it moves.
Tomorrow's table stakes, today
We build what we believe the market will expect next. You get those capabilities early, while they still set you apart from your competitors.
Built around how you sell
Manufacturers, distributors, wholesalers and brands selling B2B and B2C at once. Your business model is the use case, not an edge case.
A fast mover on solid ground
We move fast, with 23,000+ live customers, 1,600+ certified partners and a profitable business behind us.
Shopware brings every way you sell together.
Native B2B, end to end
Company accounts and org units, budgets, approvals, quotes, individual pricing, Quick Order and Sales Agent for your reps. The whole buying process, not just the storefront.
Digital Sales Rooms
Meet buyers live on video, browse together and negotiate the quote in one session. Or let them explore self-guided sessions on their own time. All inside your store.
Agentic commerce, on your terms
Be found and bought through ChatGPT, Gemini, Perplexity and the PayPal app, via open feeds, MCP and UCP. Agent orders follow the same prices, entitlements and approvals as every other channel.
AI Copilot that does the work
Catalog-wide updates, discount codes, data insights and content, executed in the admin. The agent drafts, your team confirms, every action is audited.
Shopware Nexus
Connect your ERP, CRM and the rest of your stack without a separate integration platform. Visual workflows you can build with AI, a growing library of ready connectors, and connectors that AI builds for you.
Shopware Payments
Payments built right into your platform. Cards, wallets, local methods and BNPL out of the box, or keep your own provider. No transaction fees either way.
Experience Studio
Describe the page you want and watch it come together. Storefronts and landing pages, composed with AI.
Open, and yours
No platform owner deciding what you can sell, which payment provider you must use or what cut of your revenue they take. An open-source core, cloud or self-hosted on one licence, and your code and data stay yours.
Autonomous agents for your team
Copilot stops waiting for a to-do list. Agents work in the background across your store, surface what needs your attention and have the next step ready for your team to approve.
AI sales & quote agent
Your best rep's know-how, available to every buyer around the clock, with quotes drafted within your pricing rules, ready for your reps to review and send.
B2B buyer agents
Ready for the moment your customers' own agents start placing orders.
Agent-to-agent negotiation
Buying and selling agents agree on price, delivery time, availability and payment terms, within the limits you set. Built on the open A2CN protocol.
You're in good company
Don't just take our word for it.
Ready for what your customers expect next?
Talk through your business priorities, customer expectations and growth plans with a commerce expert.
