AI Shopping is here, Shopware covers it all.
Shopware merchants can now get their products into ChatGPT, Gemini, Perplexity, Meta ads, and the PayPal app. Get discovered faster and turn GEO and agentic traffic insights directly into revenue.
From readiness to revenue, get started with AI shopping.
Prepare your store for the new era of AI shopping. Make your products discoverable across ChatGPT, Gemini, Perplexity, Meta Ads, and the PayPal app, measure the revenue impact of AI-driven traffic, and use Copilot to turn insights into automated growth actions.
Get ready to sell in AI
If AI cannot read your store, it will never recommend it. Learn if your store is readable and discoverable for AI. Check whether AI agents can find and understand your product catalogue, then get a clear action plan to improve visibility and readability.
Reach shoppers where buying decisions start
With Shopware’s Agentic Product Feed and PayPal StoreSync merchants are connected to buyers across wide breadth of AI agents, from major AI platforms including ChatGPT, Perplexity, Gemini, Meta Ads and the PayPal app to emerging vertical agents and more.¹
Understand what AI discovery drives
Copilot Data Assist helps you understand how AI discovery drives revenue. Track purchases from your Agentic Sales Channels directly in the orders page and turn referral data into actionable commerce insights.
Turn those AI Conversations into revenue, optimize, repeat
Let Copilot Agentic optimize the traffic from LLMs and AI shopping agents. Use it to execute the entire workflow across your store. Find out what works, optimize and repeat. Unlock revenue faster with Shopware’s latest agent. Only on Shopware Intelligence+.
Reach massive audiences at scale.
The shift is already happening. AI assistants are quietly becoming a new discovery and commerce channel, driving significantly more qualified traffic directly into merchant storefronts.
ChatGPT shopping is increasingly focused on product discovery and merchant-connected experiences.²
PayPal says over 400M people use PayPal to shop globally, across 200 countries and territories.³
More AI-driven traffic to Shopware merchants in Q1 2026 compared to Q1 2025.
of people already use ChatGPT to find, understand, and compare products, according to OpenAI.⁴
Universal Commerce Protocol
UCP replaces fragmented integrations with a way for AI agents to discover products, manage carts, complete purchases, and handle post-purchase interactions. It enables any online store to connect instantly with any AI agent or app, getting rid of the need for separate integrations for each platform.
Frequently asked questions
What is Agentic Commerce, and why should I care now?
Agentic Commerce is the shift toward automated buying, where AI agents research, evaluate, and place orders on behalf of people and organizations. If your experience and data aren’t “agent-ready,” you risk losing visibility and conversion as automation becomes the default.
What’s the best first step to get started?
Start by identifying the journeys you want to automate (e.g., reorder flows, quote-to-order, assisted buying) and the systems that provide the source of truth. Then use Shopware’s integration approach - APIs, structured data, and AI-assisted connectivity - to turn scattered information into an agent-ready foundation.
How does Shopware help merchants prepare for agent-driven buying?
Shopware is building an AI layer that supports Agentic Commerce across Complex B2B and B2C - connecting Shopware with ERP, PIM, and other systems so agents can act on accurate product, pricing, and availability data. The result is automation you can trust, grounded in the systems that run your business.
What makes Agentic Commerce different in Complex B2B and B2C?
Complex Commerce often involves customer-specific pricing, negotiated terms, approvals, compliance requirements, and multi-step fulfillment. For agents to operate safely and effectively, they need clear rules, reliable data, and strong governance, not just a conversational interface.
Why does integration matter and where does Shopware fit?
Agent performance depends on the quality and accessibility of data from systems like ERP and PIM. Shopware’s direction is to support this with AI-assisted integration and orchestration, helping connect data sources and enforce business rules so automated journeys are accurate, controlled, and auditable.
One platform, multiple AI commerce surfaces.
Power your commerce with a platform that adapts to your strategy – not the other way around. Let’s build what your business really needs.
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