The Flow Builder

More flexibility. More automation. More business!

The Flow Builder allows you to define and automate highly individual business processes all in one place, without having to write a single line of code. Create flows to perform specific tasks, and let business events trigger your pre-defined course of actions. Benefit from faster reaction times, more flexibility and more control over your business operations.

Boost your business potential

Ecommerce automation using Flow Builder empowers tailored responses to business triggers, whether they originate from Shopware or third-party apps.

Ideal for intricate business models, such as diverse or customizable product offerings, global customer segments, or streamlining workflows with staff and suppliers.

Shopware's Flow Builder allows you to shape your business model to your preferences, avoiding constraints and enabling scalable growth for ambitious ideas.

Workflow diagram illustrating a Flow Builder automation. The flow is triggered when an order enters the “Order delivery” state. It first sends a “Shipping confirmation” email, waits seven days, and then sends a “Product review” email, with each step connected in sequence.
E-commerce Automation Benefits

Always one step ahead

The future of ecommerce automation is here! At Shopware we're always at the forefront of developing the most innovative features that allow you to run your business as efficiently and effectively as possible. And of course, the Flow Builder is no exception!

Time-saving mastery

Achieve more in less time. Simplify even complex business procedures and modify workflows according to your wishes and unique requirements.

Endless possibilities

Explore new territory. Using the Flow Builder in combination with the Rule Builder offers infinite possibilities to automate business processes without writing code.

Customized and control

You're in control. Design your system infrastructure to suit your requirements. Create workflows that have multiple conditions, resulting in individual and variable actions.

Agile scalability

Whether B2C, B2B or D2C – the Flow Builder easily adapts to your current business model, and yet you always remain flexible to pivot and scale your business.

What are the technical requirements?

The Flow Builder is included in all Shopware 6 plans, but webhooks are exclusive to Shopware Evolve and Shopware Beyond. These webhooks enable seamless integration with third-party systems for advanced automation.

Shopware Evolve and Beyond offer the most extensive flow options without coding, granting maximum flexibility and control over your business operations.

And we're not done! We're constantly enhancing the Flow Builder based on your feedback. Our aim is to simplify your life and boost your business success. Shopware is made for you!

Diagram presenting three Shopware product options—Rise, Beyond, and Evolve—connected by dashed lines. Each option is paired with an image: Rise features a woman smiling while looking at her phone, Beyond shows a man working on a laptop, and Evolve depicts a person holding a smartphone.
Portrait of Matthias Friedmann
Matthias Friedmann
Product Owner, shopware AG
Ecommerce automation examples:

How to leverage the Flow Builder.

Thanks to Shopware's open commerce platform and our global developer community, you benefit from infinite possibilities to extend the functionalities of the Flow Builder further.

Icon of a person in the center with three circles connected below via dotted lines, representing a network or organizational structure.

Tag-based categorization

Segment customers and orders into specific categories through tags.

The icon of three squares on the left, each with different internal patterns, connected by dotted lines to three circles on the right.

Customized messaging

Create individual emails according to your tags and categories.

Icon of a hand pointing upward towards a price tag and a dollar symbol.

Document creation

Generate invoices, customer surveys and other documents.

An "API" label is centrally placed inside a diamond shape.

API integration

Send data to API-based third-party systems with webhooks.

Paper plane icon

Order management

Set the order status. Customise order and payment procedures.

An icon displaying a delivery truck with arrows pointing to and from a calendar.

Custom delivery options

Offer custom delivery options to automate and streamline your shipping process.

The Icon shows connected geometric shapes (circle, triangle, square) with arrows and a coding symbol.

Supplier interaction

Define workflows to simplify interactions with your suppliers.

Icon of a person in the centre, surrounded by two circular arrows.

Internal communication

Automate internal business communication.

 A square with a small dot in the top right corner, surrounded by two circular arrows.

Event-based notifications

Alert your staff automatically if a certain event has been triggered.

A man with glasses is wearing a Shopware t-shirt. The text "MATTHIAS FRIEDMANN The Flow Builder in action" is displayed on a blue banner to the left, along with the Shopware logo.

Flow Builder in action

Watch Matthias Friedmann, Product Owner at Shopware, present the Flow Builder on the Shopware Community Day 2021.

Blue and white banner promoting Shopware’s Flow Builder, featuring the message “Automate your business processes in a few steps with no code.” The banner includes an illustration of the Flow Builder interface and a play button indicating video content.

Designed to give you in‑depth Flow Builder knowledge

Learn how to optimize your daily business operations with the Flow Builder.

A smiling woman wearing a pink shirt is featured at the center of a blue gradient background, surrounded by smaller images of people using digital devices and interacting with Shopware interface elements, including a product layout creation tool.

Got questions?

Request your personal consultation or Shopware demo. Tell us what you need, and we’ll make it happen.

Request demo
Copied to clipboard