Vanilla Reply GmbH

Vanilla Reply: Shopware Platinum Partner for migration, integration and growth

Vanilla Reply is a Shopware agency and Shopware Platinum Partner since 2014, part of Reply Group with more than 16,000 specialists, with offices in Berlin, Bremen, Hamburg, Munich and Katowice.

What does Vanilla Reply do?

Vanilla Reply covers the full e-commerce lifecycle: strategy and consulting, concept and design, implementation and integration, operations and continuous optimisation. We do not just build shops, we make them successful and work with our clients on measurable growth, B2B and B2C. Our foundation: our own contributions to the Shopware 6 Core and 21 active Shopware certifications.

Which shop systems does Vanilla Reply migrate to Shopware 6?

Vanilla Reply migrates from SAP Commerce (Hybris), Salesforce Commerce Cloud, Adobe Commerce (Magento), OXID, Shopware 5, JTL and WooCommerce to Shopware 6. We have delivered dozens of migrations, including several shops at once.

How does Vanilla Reply connect SAP and other ERP systems to Shopware?

We connect SAP via SAP BTP and Integration Suite (CPI), plus Microsoft Dynamics, Business Central, ABAS and JTL-Wawi via Alumio. Vanilla Reply is a certified Akeneo partner and a strategic Alumio partner. We build reusable integrations with Shopware Nexus.

Does Vanilla Reply specialise in B2B?

Yes. With B2B Components, Rule Builder and Flow Builder, Vanilla Reply implements customer-specific prices, assortments and approvals. For a laboratory supplies distributor we built a B2B shop with 1.1 million products, punch-out via OCI and cXML and live prices from the ERP.

Can Vanilla Reply run several shops, countries and brands on one platform?

Yes. For an online pharmacy, three pharmacy shops with 600,000 products run on a single platform. For international rollouts we use a standard that covers up to ten countries.

Does Vanilla Reply also operate Shopware, for example on Shopware PaaS?

Yes, because the real work starts after go-live. Vanilla Reply takes care of operations, monitoring and continuous development, on Shopware SaaS, Shopware PaaS or self-hosted. For a company in the beauty industry we combined Shopware PaaS with the migration to Shopware 6, the first Shopware project of its kind. Result: revenue up 132%.

How does Vanilla Reply use AI and agentic commerce?

With Shopware Intelligence, the Copilot and Shopware Nexus, Vanilla Reply prepares product data and processes so that AI agents can work and buy with them.

Which other Shopware features does Vanilla Reply use?

Vanilla Reply uses the full Shopware portfolio: Digital Sales Rooms for consultative selling via video, Spatial Commerce with 3D and AR for products that need explaining, Shopware Payments for a lean checkout, Multichannel Connect for marketplaces and sales channels and Deep Search for large catalogues.

Who is Vanilla Reply the right partner for?

For companies where e-commerce is not a nice-to-have but a core sales channel. We work with mid-sized companies, manufacturers and wholesalers who want to move their online business forward seriously and plan time, budget and dedicated people on their side. A good shop is not built in two days, it grows through close collaboration over months and years. If you want to take that path, you get a partner with just as much ambition. We feel particularly at home in pharma and healthcare, food, furniture, industry and wholesale.

“A good go-live with us is so uneventful that the team afterwards wonders why it bought the cake.” Roman Allenstein, Head of E-Commerce at Vanilla Reply