“Visionary Award” – Shopware honours outstanding online shops

Schöppingen, 23 March 2026 – Following the successful inaugural edition last year, Shopware is once again presenting the Shopware Visionary Award this year—an award that recognises e-commerce companies boldly shaping the future of commerce. Whether B2B or B2C, the award puts visionary shops in the spotlight that combine technological excellence with creative innovation—setting new standards in digital commerce.

The three winners will be officially announced at Shopware Community Day (SCD) on 10 June 2026 in Cologne. Companies and individuals can currently nominate online shops they believe deserve the award. Applications are open until and including 31 March 2026. Details on the process are available on the award website.

Exclusive prizes for the winners

Winners of the Shopware Visionary Award can look forward to a range of benefits: an exclusive award trophy, a digital badge for free use, a charitable donation made in the winner’s name, and high-reach social media promotion by Shopware.

The award is open to operators of Shopware 6 shops. A nominated shop should stand out in at least one of the following areas:

  • Excellence – Technical brilliance and a passion for innovation

  • Emotion – Inspiring user journeys and brand experience

  • Efficiency – Smart processes and strong performance

The jury

The winners will be selected from a shortlist of finalists by a jury made up of senior leaders at Shopware. Shopware founders and Co-CEOs Stefan Hamann and Sebastian Hamann, as well as Shopware CPTO Mark Stanley, will provide the final evaluation of the submitted shops.

Further information and the nomination form are available at www.shopware.com/de/shopware-visionary-award/

Award winners

Contact

Georg Albrecht

Manager Public Relations

Georg Albrecht is Head of Public Relations at the e-commerce platform provider shopware AG. A media professional, Albrecht studied economic geography and business administration in Regensburg and Munich, and gained experience as a journalist at the Mittelbayerische Zeitung Regensburg, the F.A.Z. and Bayerischer Rundfunk. In 1995, he entered the IT sector as a press officer at the chip manufacturer Intel and went on to head up corporate communications for Apple and Lenovo in the DACH region.

Portrait of Georg Albrecht, Manager Public Relations of shopware AG
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