Press releases
Here you will find the latest information about Shopware and details about all innovations relating to the Shopware universe.
Shopware and Klaviyo today announced a strategic partnership designating Klaviyo as Shopware’s Platinum Technology Partner and recognizing Klaviyo as Shopware’s leading B2C CRM partner.
Vendors and brands representing over $1 trillion in GMV unite to create a faster, smarter, and more connected flow of orders for the agentic commerce era.
After three years of successful collaboration, Shopware, the German-based European leader in open-source eCommerce, and Upsun, the French-based leading European Cloud Application Platform, are announcing a strategic partnership.
Gartner positioned Shopware as a Visionary in this year’s Magic Quadrant™ for Digital Commerce. The placement underscores Shopware’s focus on innovation, openness, and flexibility in digital commerce.
Today, PayPal launched agentic commerce services, a suite of solutions that allow merchants, to attract customers and future proof their success in the new era of AI-powered commerce.
This year’s new EHI study, produced together with eCommerceDB, once again confirms Shopware’s success.
At the Shopware Community Day (SCD), Shopware presented the Shopware Visionary Award for the first time.
Shopware, the leading global open-source ecommerce platform, today announced the launch of the AI Superstars Summit.
At Shopware Community Day 2025, held in Cologne, Shopware unveiled new AI and B2B innovations, announced its integration with the new “PayPal Commerce Agent Platform, and celebrated its 25th anniversary.
Following the short-notice cancellation of the original date due to a bomb disposal operation, preparations for the SCD are now in full swing.
Credits surge to the addition of flagship clients and solid expansion of their ever-growing partner network.
Shopware Launches Agentic Commerce Alliance Designed to Shape a Diverse, Autonomous Future.
During a digital product keynote today, Shopware impressively demonstrated how innovative added value and visionary technologies are shaping the future of e-commerce.
Unfortunately, due to an unforeseen situation in Cologne and the resulting evacuation measures, we are unable to hold the SCD25 as planned.
Shopware, the leading provider of high-performance B2C and B2B ecommerce solutions, has partnered with Harris Web Works, a US-based agency specialized in building complex B2C and B2B ecommerce websites and digital marketing ecosystems.
In just a few weeks, on June 4, 2025, the Shopware Community Day will take place, where the e-commerce platform provider will celebrate an important anniversary: 25 years of innovation, collaboration, and digital excellence.
Shopware, the leading open-source e-commerce platform, has once again been recognized as one of the top-performing companies in the digital economy in this year’s edition of the prestigious Emerce100.
Global trade is becoming increasingly unpredictable and businesses are reassessing their commerce infrastructure.
This year, Shopware will present the Shopware Visionary Award for the first time – an accolade that celebrates e-commerce companies boldly shaping the future of commerce.
Shopware, a leading provider of high-performance B2C and B2B e-commerce solutions, has now released the B2B Trend Report 2025 together with 11 of its partners.
Georg Albrecht
Manager Public Relations
Georg Albrecht is Head of Public Relations at the e-commerce platform provider shopware AG. A media professional, Albrecht studied economic geography and business administration in Regensburg and Munich, and gained experience as a journalist at the Mittelbayerische Zeitung Regensburg, the F.A.Z. and Bayerischer Rundfunk. In 1995, he entered the IT sector as a press officer at the chip manufacturer Intel and went on to head up corporate communications for Apple and Lenovo in the DACH region.




